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2014 Ford F150 STX SuperCrew

By Product Expert | Posted in Ford Trucks on Friday, August 30th, 2013 at 4:11 PM

Ford F150 STX

Full size truck shoppers looking for value and performance should test drive the 2014 Ford F150 STX SuperCrew. The Ford F-Series has been the best selling truck in America for 36 years and counting because Ford Trucks exceed the needs of truck owners. Ford offers a truck with the price, features, capabilities and style for just about every need in the market.

The STX model fits perfectly between the working class XL model and the popular XLT truck models. F150 STX provides upgraded exterior features like body color front bumper fascia, grille surrounds and step bumpers. The 2014 Ford F150 STX is not just pretty to look at, its also equipped with the features you want like power windows, cruise control, air conditioning, stability control and more. Read the rest of this entry »

2014 Ford Fusion Changes

By Product Expert | Posted in Ford Fusion on Wednesday, August 21st, 2013 at 12:01 PM

2014 ford fusion












The 2014 Ford Fusion gets updates in several categories including efficiency, safety, amenities and performance. The popular mid-size sedan continues to be a top choice for drivers looking for the total package in a new sedan. The 2014 Ford Fusion changes and the increased plant production will make the Fusion a contender to knock the Toyota Camry out of the top spot as the bestselling car in America.

For 2014 the Fusion is available in eight models ranging from gasoline powered engines and hybrids to plug-in hybrid powerplants. The Ford Fusion offers advanced technologies to provide drivers with plenty of performance and efficiency matched with all the creature comforts of today’s automobiles. Before you purchase a Toyota Camry, Honda Accord or a Nissan Altima be sure to test drive the 2014 Ford Fusion; we think you will be impressed.

2014 Ford Fusion Changes

  • New 1.5 Liter EcoBoost® 4-Cylinder Offers Improved Fuel Efficiency
  • Two New Colors – Sunset and Dark Side
  • Two Deleted Colors – Ginger Ale and Bordeaux
  • Auto Start-Stop Technology Available on the 1.5 Liter EcoBoost
  • Inflatable Rear Seat Belts Available on All Trim Levels
  • Available 19-inch Summer Tire Package
  • Brick Red Seats Available in Appearance Package for Titanium
  • Cooled Seats Available on Titanium Models
  • Heated Steering Wheel Available Read the rest of this entry »

Ford SYNC® and MyFord Touch™ Setup and Usage

By Product Expert | Posted in How To Videos on Wednesday, July 17th, 2013 at 4:55 PM

ford sync myford touch

Ford SYNC® and MyFord Touch™ offer drivers amazing technology available by a touch screen or voice activated commands. The popular features allow drivers to make hands free calls, listen to their favorite music, get directions and control the interior climate. With the advanced features offered by the system it may take some time before you become completely comfortable using the features. Therefore, Ford has created this handy video below to explain the system settings and voice command best practices.

The sales and service team here at Longhorn Ford are also available to answer your questions about the SYNC® or MyFord Touch™ systems as well. We want to help you get the most value from your Ford vehicle ownership. Read the rest of this entry »

2014 Ford F150 Tremor

By Product Expert | Posted in Ford Trucks on Friday, July 12th, 2013 at 2:59 PM

2014 ford f150 tremor

Ford Motor Company recently unveiled the 2014 Ford F150 Tremor. The Tremor will be the first Regular Cab Ford Truck to be equipped with the 3.5 Liter EcoBoost engine. Powered by the V6 EcoBoost engine the Tremor will provide V8 performance with the fuel economy of a V6. The new truck will be available later in the Fall of 2013.

The F150 Tremor will feature an aggressive appearance with 20-inch flat black wheels, bold graphics and badging, plus HID headlamps. The interior features brushed metal accents, floor shifter, red stitched steering wheel, leather seats with Alcantara suede inserts with color keyed piping. Inside and out the new 2014 Ford F150 Tremor is built to impress.

EcoBoost Performance

The heart of the F150 Tremor is the innovative 3.5 Liter Ti-VCT EcoBoost V6 engine. The EcoBoost punches out 365 horsepower at 5,000 RPM without the need for high octane fuel. Torque is the name of the game when it comes to power and the Tremor features 420 lb-ft of torque at 2,500 RPMs. The drivetrain offers up to 90% of the peak torque available from 1,700 to 5,000 RPMs. Read the rest of this entry »

2013 Ford Escape Car of the Year Award

By Product Expert | Posted in Ford Escape on Tuesday, June 25th, 2013 at 2:18 PM

ford escape car of year

Did you know that the 2013 Ford Escape was selected as the first ever Car of the Year as selected by Popular Mechanics. The all new Ford Escape performed well in multiple categories in the magazines auto excellence ratings getting the attention of the editors. The versatile crossover/suv not only performed well on the road but at the window sticker as well with a base price under $24,000.

2013 Ford Escape Models

The redesigned 2013 Ford Escape is available in four models including the S, SE, SEL and the top of the line Titanium model. All four models have a highway fuel economy rating of 30 MPG or better. There are three engine choices to choose from ranging from the 2.5 Liter Duratec with 168 horsepower to the 2.0 Liter EcoBoost pounding out up to 240 horsepower. Read the rest of this entry »

Ford Mustang 5 Million Fans and Counting

By Product Expert | Posted in Ford Mustang on Friday, June 14th, 2013 at 5:05 PM

The vaunted Ford Mustang has surpassed 5 Million Fans or “Likes” on Facebook. The Mustang has always been popular with the American driving public. Upon introduction in April of 1964 the “Pony Car” was Ford Motor Company’s most successful launch since the Model A. In an effort to keep up with the success of the Ford Mustang, General Motors released the Chevy Camaro in 1966. The Mustang also provided the inspiration for Dodge to produce the Challenger in 1970.

To celebrate the milestone of 5 Million “Likes” on Facebook, Ford Motor Company commissioned the infographic below to illustrate what a typical Mustang fans other interests are. Although Mustang fans come in all demographics there are a few similarities of interest. For example 72% of Mustang Facebook fans live in the city and have an average of 435 friends on Facebook. Also, 46.2% of Ford Mustang fans “Like” Adam Sandler’s page and 47.9% like Eminem’s page.

Read the rest of this entry »

Veterans Memorial Golf Tournament

By Product Expert | Posted in Community News on Friday, May 31st, 2013 at 1:29 PM
Veterans Memorial Park

Photo Credit – Greater Hawkins Veterans Memorial Association









Veterans Memorial Park Benefit

Longhorn Ford is honored to be a part of the Veterans Memorial Golf Tournament on Tuesday, June 4, 2013 at the beautiful Holly Lake Ranch Golf Course. The Greater Hawkins Veterans Memorial Association is putting on this event that benefits Veterans Memorial Park. The park is located in Hawkins, Texas and is dedicated to all area residents that have served in all branches of the United States Armed Forces. Read the rest of this entry »

Ford Atlas Concept Information

By Product Expert | Posted in Ford Trucks on Friday, May 17th, 2013 at 4:56 PM

Ford Atlas Concept

The Ford Atlas Concept has been making the rounds at Auto Shows wowing the crowds and giving people a glimpse into the future of Ford Trucks. The innovative Ford Atlas displays the future of design, fuel efficiency and intelligent technologies that could find their way into the next generation of Ford Trucks. The full size truck market is ultra competitive and even though the Ford F-Series has been the best selling truck in America for 36 years running, Ford is not resting on its laurels.

Ford Atlas Fuel Efficiency

The Ford Atlas Concept utilizes advanced fuel saving technologies to deliver more power and performance without sacrificing fuel economy. The Atlas offers an enhanced Auto Stop-Start technology that shuts off the engine when the truck is stopped in traffic unless the truck is towing in which case it suspends the feature. Some of the other fuel saving techniques include active grille shutters and active wheel shutters that improve the aerodynamics at highway speeds. An additional aerodynamic feature is the drop down front air dam that lowers at highway speeds to improve the under body air flow.

Ford Atlas Cargo Flexibility

The Ford Atlas Concept also includes some convenient  features to help you get the most out of the trucks cargo and hauling capability. Expanding upon the Tailgate Step the new Atlas features a Dual Purpose Tailgate Step and Cargo Cradle. It functions much like the current tailgate step but also can be used to cradle a ladder safely and securely for transport. Another impressive feature built into the Atlas Concept are the hidden cargo ramps. These lightweight but durable ramps can be stored under the cargo box and quickly set up to help you load items like lawn mowers and four wheelers. Read the rest of this entry »

Ford Fusion Earns Mid-Size Total Quality Index Top Spot

By Product Expert | Posted in Awards, Ford Fusion on Wednesday, May 15th, 2013 at 10:28 AM

2013 Ford Fusion models

For 18 years Strategic Vision has been conducting their Total Quality Index Study. Strategic Vision is a research firm with over 35 years of experience measuring consumer behavior and product performance. In The 2013 Total Quality Awards™ the Ford Fusion scored highest in the mid-size car segment. The Total Quality Index™ or TQI uses over 442 variables to score consumers behaviors with new 2013 cars and trucks.

Sales of the 2013 Ford Fusion would seem to back up the Study’s findings as the 24% increase in April 2013 vs April 2012 sales for the popular sedan continue to rise. The mid-size car market is a very competitive segment that until recently was dominated by the imports. The new Ford Fusion has been a big factor in the return to prominence for domestic car makers.

The Ford Fusion came out on top against some strong competition including the Toyota Camry, Volkswagen Jetta Sedan, Buick Verano, Kia Optima, Hyundai Sonata and the Subaru Legacy. The Chevy Volt finished a close second to the Fusion. You can see the rankings for the mid-size car segment by clicking hereRead the rest of this entry »

Ford PTS Performance Challenge Award

By Product Expert | Posted in Awards, Ford Service on Monday, May 6th, 2013 at 4:13 PM

The Ford PTS Performance Challenge recognizes Ford technicians that excel in several categories of automotive service. Out of all the certified technicians in the country only about 200 were able to achieve this prestigious award. Technicians were graded in Ford PTS Performance Challenge Awardfive different categories showing their own repair skills as well as their ability to lead and mentor others.

Ford PTS Performance Challenge Criteria

  • Technical training
  • Fixed Right the First Time Performance
  • Retail Sales
  • Customer Viewpoint Scores
  • Mentoring Other Technicians

Longhorn Ford is honored to have two Ford PTS Performance Challenge Award recipients. Most Ford dealers did not have a single technician qualify so we are extremely proud of our Ford Master Technicians Kevin Blalock and Terry Turner. Both men earned this highly regarded designation and will be the guests of Ford Motor Company in Michigan.

All of the nationwide winners will be flown to Dearborn, Michigan to tour the Ford facilities and meet with Ford product engineers. The duo will also participate in the Ford Technical Hotline and provide valuable feedback to the Ford Service Division staff.

Once again we want to congratulate Kevin and Terry for earning this elite honor from Ford Motor Company.