Archive for May, 2013
Veterans Memorial Park Benefit
Longhorn Ford is honored to be a part of the Veterans Memorial Golf Tournament on Tuesday, June 4, 2013 at the beautiful Holly Lake Ranch Golf Course. The Greater Hawkins Veterans Memorial Association is putting on this event that benefits Veterans Memorial Park. The park is located in Hawkins, Texas and is dedicated to all area residents that have served in all branches of the United States Armed Forces. (more…)
The Ford Atlas Concept has been making the rounds at Auto Shows wowing the crowds and giving people a glimpse into the future of Ford Trucks. The innovative Ford Atlas displays the future of design, fuel efficiency and intelligent technologies that could find their way into the next generation of Ford Trucks. The full size truck market is ultra competitive and even though the Ford F-Series has been the best selling truck in America for 36 years running, Ford is not resting on its laurels.
Ford Atlas Fuel Efficiency
The Ford Atlas Concept utilizes advanced fuel saving technologies to deliver more power and performance without sacrificing fuel economy. The Atlas offers an enhanced Auto Stop-Start technology that shuts off the engine when the truck is stopped in traffic unless the truck is towing in which case it suspends the feature. Some of the other fuel saving techniques include active grille shutters and active wheel shutters that improve the aerodynamics at highway speeds. An additional aerodynamic feature is the drop down front air dam that lowers at highway speeds to improve the under body air flow.
Ford Atlas Cargo Flexibility
The Ford Atlas Concept also includes some convenient features to help you get the most out of the trucks cargo and hauling capability. Expanding upon the Tailgate Step the new Atlas features a Dual Purpose Tailgate Step and Cargo Cradle. It functions much like the current tailgate step but also can be used to cradle a ladder safely and securely for transport. Another impressive feature built into the Atlas Concept are the hidden cargo ramps. These lightweight but durable ramps can be stored under the cargo box and quickly set up to help you load items like lawn mowers and four wheelers. (more…)
For 18 years Strategic Vision has been conducting their Total Quality Index Study. Strategic Vision is a research firm with over 35 years of experience measuring consumer behavior and product performance. In The 2013 Total Quality Awards™ the Ford Fusion scored highest in the mid-size car segment. The Total Quality Index™ or TQI uses over 442 variables to score consumers behaviors with new 2013 cars and trucks.
Sales of the 2013 Ford Fusion would seem to back up the Study’s findings as the 24% increase in April 2013 vs April 2012 sales for the popular sedan continue to rise. The mid-size car market is a very competitive segment that until recently was dominated by the imports. The new Ford Fusion has been a big factor in the return to prominence for domestic car makers.
The Ford Fusion came out on top against some strong competition including the Toyota Camry, Volkswagen Jetta Sedan, Buick Verano, Kia Optima, Hyundai Sonata and the Subaru Legacy. The Chevy Volt finished a close second to the Fusion. You can see the rankings for the mid-size car segment by clicking here. (more…)
The Ford PTS Performance Challenge recognizes Ford technicians that excel in several categories of automotive service. Out of all the certified technicians in the country only about 200 were able to achieve this prestigious award. Technicians were graded in five different categories showing their own repair skills as well as their ability to lead and mentor others.
Ford PTS Performance Challenge Criteria
- Technical training
- Fixed Right the First Time Performance
- Retail Sales
- Customer Viewpoint Scores
- Mentoring Other Technicians
Longhorn Ford is honored to have two Ford PTS Performance Challenge Award recipients. Most Ford dealers did not have a single technician qualify so we are extremely proud of our Ford Master Technicians Kevin Blalock and Terry Turner. Both men earned this highly regarded designation and will be the guests of Ford Motor Company in Michigan.
All of the nationwide winners will be flown to Dearborn, Michigan to tour the Ford facilities and meet with Ford product engineers. The duo will also participate in the Ford Technical Hotline and provide valuable feedback to the Ford Service Division staff.
Once again we want to congratulate Kevin and Terry for earning this elite honor from Ford Motor Company.
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